When it comes to children's books, illustrators don't always need to create realistic representations of reality. Instead, they must capture the essence of a character or scene and convey it to engage the reader and support the narrative, adding an extra layer of meaning to the story. Ultimately, it's all about the IDEAS.
Clients who hire an illustrator want to communicate something visually. They want their product or idea to resonate with people, tell a story, attract customers, and inform or entertain them. While clients may have their own ideas, it's up to the illustrator to know how to translate those ideas into striking images.
This is the illustrator's job:
To create compelling images that deliver the results the client is seeking, and, ideally, surpass their expectations. The value of commercial art lies in how effectively the illustrations serve their purpose rather than just how aesthetically pleasing they are.
GOOD IDEAS = VALUE
At the end of the day, good ideas are what bring value to the table. An illustrator's most valuable skill is their ability to effectively communicate ideas visually. Clients are willing to pay a premium for images that effectively inform, entertain, attract, persuade, and more, rather than simply being nice to look at.